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Using Social Marketing to Address Barriers and Motivators to Agricultural Safety and Health Best Practices
Social marketing is an intervention development strategy that pays considerable attention to barriers to and motivators for behavioral change or adoption of recommended behaviors. Barriers are obstacles that prevent individuals from changing or adopting behaviors and are often referred to as the “cons” or “costs” of doing something. Motivators, on the other hand, are factors that encourage individuals to change or adopt behaviors and are often referred to as the “pros,” “benefits,” or “influencing factors” of doing something. Importantly...

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